Rainbow Apparel Co., Brooklyn, NY
November 2022 - Current
Collaborate closely with the VP of E-Commerce and SEO Manager to align short- and long-term digital goals, ensuring a seamless user experience across the Shopify Plus storefront. Manage PIM systems and oversee product data accuracy, content uploads, and site maintenance. Lead merchandising timelines and assortment planning, coordinating with inventory to reflect real-time availability. Support marketing initiatives across SEO, email, and creative to maintain brand consistency and drive conversion.

• Partnered on AI initiatives to automate product attribution using image recognition and category mapping within Akeneo PIM, enhancing product content efficiency. Developed prompt libraries for customer reviews and integrated AI-generated copy into product titles and descriptions to support SEO in Shopify Plus.

• Led store locator optimization for 800+ locations during a platform migration, ensuring accurate geo-data and improving local SEO. Collaborated on AS400 system updates to enhance warehouse data accuracy and receiving functions.

• Managed PIM, content updates, and SKU integrity to ensure a seamless user experience. Researched trends to continuously refresh “Trending” categories, applying visual merchandising strategies to digital product curation.

🔗 Seasonal Trend Concepts and Collection Mapping 

Rainbow Apparel Co., Brooklyn, NY
June 2019 - January 2020

Supported leadership to execute sales and marketing strategies that drive the business, including website experience and functionality, inventory management, and a variety of projects to inspire loyal consumers. Managed and monitored online assortment with hundreds of new products, reformulations, discontinuations, and bundle opportunities.

Gap Maiden Ln., New York, NY 

January 2020 - October 2020

Directed daily operations with annual sales of $1.5M to achieve overall financial objectives through effective management and implementation of retail strategies designed for long-term growth. Proactively worked to assure optimum performance and continual improvement in sales, customers service, inventory management, employee and labor costs, store appearance, and P&L control while maintaining brand standards.

Gap 34th St. Flagship, New York, NY
June 2019 - January 2020

Supervised a team of 130 associates to set, organize, care for, and sell retail-ready products within the kids and baby departments generating $10M annually. Directly managed a team of 35 associates accountable for merchandising and sales for the kids and baby department. Analyzed various performance objectives and KPIs to spark innovative merchandising strategies that achieve planned financial goals.

Cut + Clarity, New York, NY
February 2019 - May 2019

Planned and monitored SEO activities to promote brand visibility. Conducted keyword research for market trends. Partnered with the SEO/Editorial team to create data journalism stories and quarterly consumer reports to amplify through PR and social.

Gap Men's 8th St., New York, NY
June 2018 - June 2019

Set the tone for the store and a team of 20+ to bring the brand to life creating positive customer experiences. Drove profitable sales growth through all aspects of the store, including customer and product operations, merchandising, and talent development.

Gap Women’s Astor Place., New York, NY
March 2015 - June 2018

Applied knowledge of fashion, marketing, and design to create appealing displays that positively influenced consumer behavior. Secured proper stock of merchandise, reviewed inventory reports, and tracked sales to ensure effectiveness.